CHAPTER 04 / 07
7 MIN READ

Account Dashboards

Introducing account insight to three financial brands on one structural grammar.

CLIENT
XactFlex · Ameris Bank · MaxLend
YEAR
2019–2022
ROLE
Design Lead
DURATION
Multi-wave program · first ship 2019, last refresh 2022
TEAM
Designer (me) · 1 PM per brand · engineering per brand
STACK
Adobe XD · Sketch · Figma
Status · Shipped, all three in production
INTERACTIVE PROTOTYPEPLAYABLE · LIVE STATE

A mobile-first slice of the Ameris dashboard. Tap Make a Payment to walk method → amount → review; committing posts the payment, drops the balance, and updates Recent Transactions live. Three tabs at the bottom: Account · Payments · Profile.

9:41100%
AMERIS BANK
Account #: 234567890

ACCOUNT SUMMARY

Available Credit
$ 200.00
Current Balance
$ 3,300.00
Credit Limit
$ 3,500.00
Next Payment Due
Aug. 5, 2020
Min. Payment Due
$100.00

STATEMENTS

▲▼
DateCycleMin. Pmt.
09/05/201908/05 - 09/05$100.00
08/05/201907/05 - 08/05$100.00

RECENT TRANSACTIONS

▲▼
DateAmountDescription
09/05/2020$241.00Card Payment
09/05/2020$350.00Balance Adjustment
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?DID YOU
KNOW?

You can request a credit line increase right from the More menu. Most decisions return in under 60 seconds.

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Ameris Bank · Mobile Companion
Ameris Bank · Mobile Companion
AMERIS BANK01 / 02
Ameris Bank: Account Summary · single pane with persistent sidebarFIG. 01
Ameris Bank: Payments · autopay setup and scheduleFIG. 02
MAXLEND01 / 02
MaxLend: Account Summary · repayment progress and scheduleFIG. 01
MaxLend: Ready for Next Loan · identity verification on a returning userFIG. 02
XACTFLEX01 / 03
XactFlex: Account Summary · credit utilization at a glanceFIG. 01
XactFlex: Request a Draw · slider-driven amount inputFIG. 02
XactFlex: One-Time Payment · three-step progressive disclosureFIG. 03
01CONTEXT
01 / 06

The Situation We Walked Into

Three financial products, XactFlex (line of credit), Ameris Bank (consumer banking), and MaxLend (installment lending), shared the same gap. A customer who logged in landed on an account page: change your password, update your address, manage autopay. Useful for configuration. Silent on the first question anyone has on login, which is where do I stand.

The work introduced a dashboard to all three. The account pages did not go away; they moved under settings. The dashboard became the landing surface, leading with balance, available credit, repayment progress, and key dates. Insight first, configuration one click away.

Three product teams, three palettes, and no shared design system to lean on. The structural call was to ship one grammar, sidebar navigation, summary card, activity table, context rail, and theme each brand on top of it. Same skeleton, three skins.

THE SHARED GRAMMAR · SAME SKELETON, THREE SKINSDIAGRAM · 01

Three brands. One dashboard structure.

XactFlexLINE OF CREDITDASHBOARDStatementsTransactionsPaymentsSettingsHelpAVAILABLE CREDIT$2,400.0050%RECENT ACTIVITYPayment received+$184.00Autopay scheduled–$184.00Statement available—Profile updated—Draw posted+$600.00UTILIZATION50% credit usedAmeris BankCONSUMER BANKINGDASHBOARDStatementsTransactionsPaymentsSettingsHelpAVAILABLE BALANCE$8,142.50RECENT ACTIVITYPayment received+$184.00Autopay scheduled–$184.00Statement available—Profile updated—Draw posted+$600.00CITYSCAPE PROMOWelcome back, Atlanta.MaxLendINSTALLMENT LENDINGDASHBOARDStatementsTransactionsPaymentsSettingsHelpNEXT PAYMENT$184.00 · Jun 147 / 10 PAIDRECENT ACTIVITYPayment received+$184.00Autopay scheduled–$184.00Statement available—Profile updated—Draw posted+$600.00NEXT LOANReady · verify IDSIDEBAR NAVpersistent · deep-link affordanceSUMMARY CARD"where do I stand?" above the foldTRANSACTIONSlist view · brand-tinted hairlinesCONTEXT RAILnever primary actionONE DECISION, MULTIPLIED:three palettes, three product surfaces, one structural grammar, so later refreshes don't force layout rethinks.

The grammar: sidebar nav · summary card · transactions list · context rail. Same skeleton across XactFlex, Ameris Bank, and MaxLend: palette and data viz change per brand, structure does not.

02CONSTRAINTS
02 / 06

The Box We Had to Work Inside

  1. 01THREE BRANDS, THREE PALETTES

    XactFlex in orange and blue, Ameris in red and blue, MaxLend in rust and green. The same structure had to look native in each.

  2. 02LONG-TENURE AND FIRST-TIME USERS

    Every product had customers who had logged in for years to reach settings, and customers meeting the new dashboard cold. The layout had to scan fast for the first group and feel guided for the second.

  3. 03LEGIBLE AT 200% ZOOM

    No horizontal scroll at 200% zoom. That budget forced honest decisions about which elements could share a row.

  4. 04STATEMENTS HAD TO BE FINDABLE

    Statement requests were a leading support topic at Ameris. The dashboard had to put statements where a customer would actually look, not under a Documents tab.

  5. 05NO SHARED DESIGN SYSTEM

    Three organizations, three codebases. Each dashboard had to ship standalone, which made the shared grammar a matter of discipline rather than tooling.

03DECISIONS
03 / 06

The Calls We Made, with Rationale

  1. 01
    One structural grammar, three themes

    Left sidebar navigation, account summary card at the top of the main column, activity or transactions table below it, an optional right rail for context. Palette, type weight, and surface treatment make each one native to its brand.

  2. 02
    “Where do I stand?” above the fold

    The summary card is the first thing on every dashboard: available balance, current balance, next payment, key dates. No carousel and no promotion above it.

  3. 03
    Sidebar, not top navigation

    A sidebar keeps every section one click from the dashboard: settings, statements, transactions, preferences. Top navigation would have bought the dashboard more width and cost that reach.

  4. 04
    Statements get their own row at Ameris

    A statements table sits on the Ameris dashboard itself, with a download per row, visible on first view. That single placement is the change with the clearest number attached to it.

  5. 05
    The right rail carries context, never a required action

    Educational callouts and welcome cards live in the rail. Nothing a customer must act on does, so the primary scan path stays clean.

04PROCESS
04 / 06

Artifacts and the Path

  1. 01CATALOGUE THE ACCOUNT PAGE AS IT WAS

    Started each brand by listing what the existing account page held. Almost all configuration. Almost nothing that answered where do I stand. That gap was the brief.

  2. 02DEFINE THE GRAMMAR BRAND-FREE

    Sketched sidebar, summary, table, rail as a wireframe with no palette, then stress-tested it against each product: what the summary card must say for a line of credit, a checking account, and an installment loan.

  3. 03THEME PER BRAND

    XactFlex in orange and blue. Ameris in red and blue, with its promotional treatment in the rail. MaxLend in rust and green, with the repayment schedule forward. The grammar held; the dress changed.

  4. 04MOVE CONFIGURATION UNDER SETTINGS

    The surfaces customers used to land on moved to a settings section reachable from the sidebar. The dashboard became the front door.

  5. 05HOLD THE ZOOM BUDGET

    Checked every layout at 200% zoom and trimmed the rail where it pushed the page over.

  6. 06SHIP, THEN REFRESH ON EACH BRAND'S CYCLE

    Each brand shipped its dashboard in one wave and refreshed on its own product cycle, from 2019 through 2022.

¶ WALKTHROUGHSTEP 01 OF 07
XactFlex · Account Summary: credit utilization at a glance
XactFlex · Account Summary: credit utilization at a glanceFIG. 01
05OUTCOME
05 / 06

What Shipped per Brand, and What It Moved.

  1. 01

    XactFlex

    LINE OF CREDIT
    1. FIG. 01BEFORE · AFTER
      1st

      dashboard for the line-of-credit product; the prior account page was settings only

    2. FIG. 02REACHED FROM IT
      3

      surfaces reached through it: Account Summary, Request a Draw, One-Time Payment

    3. FIG. 03THE CREDIT READ
      1

      utilization donut as the canonical credit read

  2. 02

    Ameris Bank

    CONSUMER BANKING
    1. FIG. 04SUPPORT TICKETS, INDEXED
      10059BEFOREAFTER-41
      41%

      fewer statement-export support tickets after statements moved onto the dashboard

    2. FIG. 05SAME WIDTH, NO SCROLL
      200%

      zoom with no horizontal scroll

    3. FIG. 06ON THE DASHBOARD
      1

      statements table on the dashboard itself, a download per row

  3. 03

    MaxLend

    INSTALLMENT LENDING
    1. FIG. 07BEFORE · AFTER
      1st

      dashboard for the installment product; the prior account page was settings only

    2. FIG. 08THE LOAN READ
      1

      repayment-progress view as the “where am I in this loan” read

    3. FIG. 09FROM THE DASHBOARD
      1

      Ready for Next Loan flow surfaced from the dashboard for returning customers

All three dashboards are in production and are the surface customers land on; the old configuration pages sit under settings. The Ameris statement number is the one I cite because it is the one that was measured. The rest of the outcome is structural: three products, one grammar, and refreshes that did not require rethinking the layout.

06REFLECTION
06 / 06

What I'd Do Again, What I Wouldn't

  1. The grammar was the decision

    Three brand teams and no central system, and the dashboards still read as cousins. The shared structure made later refreshes cheap: a palette change never forced a layout change.

  2. I should have built the system

    We shipped three themes of one dashboard by discipline. A real token system would have made every refresh since cheaper. It is the bet I wish I had made at the start of the program rather than at the end of it.